What should you do if the AI generates a visual that looks too close to a competitor's?
That visual should not be published as is: it needs to be regenerated with more precise instructions on the brand's own visual codes, or sent for manual retouching, before it goes live. Human approval exists precisely to catch this kind of resemblance before publication.
Why can a generative AI produce a visual close to a competitor's?
A generative AI draws on visual patterns that are very common within a given industry, and without precise brand instructions, it can produce a visual style typical of that industry, which then naturally ends up close to what other players in the same market are doing.
How can this risk be reduced upfront?
By setting up a precise AI brand guide (colors, style, visual elements distinctive to the company), the AI content assistant produces visuals further removed from the industry's generic codes, which lowers the risk of unintentional resemblance.
Should every generated visual be systematically compared to competitors' visuals?
This is not necessary for every post, but particular attention is recommended when the brand guide is first set up, and then periodically, to make sure the style stays distinctive enough over time.
Who is responsible if a visual too close to a competitor's gets published by mistake?
Responsibility stays with the company that publishes it, since it is the one that approves it going live. This is why the human approval step before publication should never be removed, even for content generated quickly.